Visual read
Subject, style, and first impression
The public-facing facts a shopper can understand at a glance.
Scene
TYPOGRAPHY ARTWORK
Subject count
SINGLE
Human presence
NONE
Readable text
DON’T RAISE YOUR VOICE IMPROVE YOUR IMPROVE YOUR ARGU[M]MENT
Medium look
FLAT GRAPHIC LOOK
Brushwork
FLAT COLOUR AREAS
Abstraction
NON-REPRESENTATIONAL
Realism
NON-REALISTIC
Detail
MODERATE
Texture
FLAT
Pattern
MODERATE PATTERN
Era feel
RETRO
Visible subject tags






