Visual read
Subject, style, and first impression
The public-facing facts a shopper can understand at a glance.
Scene
TYPOGRAPHY ARTWORK
Subject count
SINGLE
Human presence
NONE
Readable text
YOU CAN HAVE RESULTS OR EXCUSES NOT BOTH
Medium look
FLAT GRAPHIC LOOK
Abstraction
NON-REPRESENTATIONAL
Realism
NON-REALISTIC
Detail
MODERATE
Texture
FLAT
Pattern
PLAIN
Era feel
RETRO
Visible subject tags






